We are
copywriters
& storytellers
We capture and distill your key brand ideas
We help brands understand who they are and what they need to say. We engage your key stakeholders, run workshops, create brand bibles and write copy. Your visuals, headlines, campaigns and words mean so much more when your brand elements are fully formed.
Explorers
and creators
Pete Boydell creates brands, campaigns and copy for big names and smaller founders alike, usually as a freelancer to a creative agency. He also runs writing retreats, writes screenplays and has a tidy tennis game. In a former life he was a National Sales Manager in the lift industry, selling large construction projects. But in 2015 he chose to step away from elevators and into brand strategy and copywriting.
Collette Davis looks for the story, substance and soul of your brand. A yogi, she runs an online Embodied Flow school, plays the harmonium and looks after other people’s pets as often as possible. She has been a freelance brand strategist and copywriter for close to twenty years. Prior to that she worked in agency in Leeds and Edinburgh.
Together, Pete and Collette travelled Asia and Australia between 2015 and 2020 as digital nomads. They picked up brand work internationally and also maintained some UK clients. Now they live in a pretty little cottage in Thorner, near Leeds, where Scrabble can get pretty competitive (Pete’s winning).
Beliefs
We
make things
happen
If we express authentically, think for ourselves and back what we truly believe, we can change the world.
Paying attention
We research, stay curious and ask questions. There is richness to be found, there are layers to be peeled, complexities to pirouette and intricacies beneath the veneer. Fear not what is complex, simply adapt and sharpen the focus.
Love wins
We all get distracted by the minutiae, but we always come back to the same thing in the end.
What we do
Brand articulation
We spell things out neatly so everyone can understand who you are, what you do, how you do it and why. Brand bibles are our bread and butter.
Tone of
voice
Grasp brand character and how to say what needs to be said. Express a unique archetype, vibe, style or set of traits through language.
Copywriting
Robots can’t do it all yet. If you need carefully crafted words for a website, brochure, ad campaign or selling kit then apply Cosmic Jelly to all affected areas.
Best ways to use Cosmic Jelly
_Creating a brand bible
_Identifying a unique position
_Telling your brand story
_Defining brand archetypes or a Tone Of Voice
_Naming and writing a strapline
_Brainstorming ad concepts or headlines
_Copywriting and editing
_Workshops
_Scripting brand videos
People we’ve worked with
